Privacy Policy

  1. General: Any information obtained through FirstPlay is stored on servers operated and maintained by or on behalf of Future Publishing Limited and its group companies ("Future", "we" or "us"). We may keep your information for a reasonable period for the purposes set out in this privacy policy.

    Future is committed to protecting your privacy and we take our responsibilities regarding the security of information provided to us very seriously. The purpose of this privacy policy is to inform you, as a user of FirstPlay, what kinds of information we may gather when you access FirstPlay and how we may use that information. If you have any concerns, questions or comments about this privacy policy or FirstPlay you can contact us by following the instructions set out in paragraph 5 of this privacy policy.

  2. Third party sites and Advertising: FirstPlay contains links to third party websites. We may, on occasion, disclose non-personal aggregated information to the owners or providers of those third party websites.

    FirstPlay incorporates advertising and we will log information from your console to calculate the number of unique and repeat views of advertising, the length of time an advert was visible, size of the advert and angle of view. Logged data will be shared with the advertisers and third party companies who operate the advertisement selling technology.

    We link to a wide variety of websites and we display advertisements from third parties on FirstPlay. We are not responsible for the content or privacy policies of these websites or for third party advertisers, nor for the way in which information about their users is treated. In particular, unless expressly stated, we are not agents for those sites or advertisers nor are we authorised to make representations on their behalf.

  3. Data Collection: Each time you use FirstPlay, we will collect your console MAC address, your user number and information about what content you browse and for how long. This is used by us to manage FirstPlay, to track usage, to improve FirstPlay and to ensure FirstPlay is as appealing to users as possible. We only use this information on a non-personal, aggregated basis and we do not use this information to identify you as an individual or to target services to you. The information may be made available to Sony Computer Entertainment group companies and other companies who help to operate FirstPlay.

  4. Policy changes: By using FirstPlay you agree to the terms of this privacy policy. We may amend this privacy policy from time to time. If we do so, the updated version will be available at: You will be bound by the new terms upon your continued use of FirstPlay.

  5. Contact details: If you have any general questions about FirstPlay or about the information we hold and how it is used, you can contact the FirstPlay Team at Future Publishing Limited, Beauford Court, 30 Monmouth Street, Bath, BA1 2BW, telephone +44 (0)1225 442244, email [email protected]